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22 Nov What Makes a Good Social Video Strategy?

Video has rapidly evolved into an important marketing tool due to its ability to connect with viewers. In fact, according to a research report published by Aberdeen, marketers who are using video are seeing 49% faster growth in revenue (Hubspot). Thus, you will find that crafting an effective social video strategy is a necessary step towards maximizing your impact in today’s market. So, how do you get started?   General rules of the road: Short is always sweeter Use the first 3-10 seconds to capture your audience’s attention Refresh your content regularly to maintain relevance Utilize your metrics to refine…

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03 Nov Learnings From an Educational Video Training Series

As a creative agency, producing educational and training videos certainly aren’t the sexiest work we do, but there’s an art to doing it well and we’re happy to share our experience. This year we’ve had the good fortune of producing a series for Marketo, a marketing automation software company. The software helps marketers master the art and science of digital marketing to engage both current and prospective customers. This was the first time Marketo had attempted video training on this scale and they were happy to report that their efforts had been paying off. Studio B Films has produced a…

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31 Oct Chris Kelly Joins Studio B Films

As Studio B continues expanding, we are excited to welcome Creative Director, Chris Kelly, to the team. Chris joins Studio B Films after eight years on the Apple creative team. With over 15 years of experience in film, video, and motion graphics, he has dedicated his career to understanding how to best communicate a brand’s message through storytelling. Curious about the man behind the ideas? Here’s our short interview with the creative mastermind! Q: What inspired you to dive into the world of filmmaking and design? As a kid, I was always creating art in some form or another. From…

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17 Oct Back to the 70’s with Studio B Films and Caseology – Creating a Social Media Sizzle Video in Two Weeks.

Studio B and Caseology took advantage of the Bay Area heat wave and threw the grooviest pool party in town! Here is how we brought back the 70’s, Studio B style. Typically, our projects have a six to eight week turnaround. For us, this includes a concept and script preparation phase, during which we take a week to come up with concepts and, once we land on an approach, we take another couple of weeks to refine the script. Once that phase is completed, we usually take another week or two for casting, location scouting, hiring crew, and working with…

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12 Oct Celebrating 119-Million Views…and Counting!

About a year ago, Studio B and Grammarly teamed up to create, “First Day, Second Guess.” It followed our timid protagonist, Lily, as she navigates her first day of work. It’s a hectic place space and once the servers go down, it’s on Lily to step it up. With a little help from Grammarly, her first day turns out to be a pretty great. Little did we know that the video would grow to be watched by millions –119-million to be exact! Check out our original post about the shoot here. It was an extremely successful project. So much so…

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03 Oct Collaborating with Agencies – Doremus & Intel   

Here at Studio B, we pride ourselves on being a creative agency as well as a full-service video production company. While we love working directly with clients and developing our own creative, sometimes we get the chance to work on projects with other agencies, giving us access to collaborative opportunities we might otherwise not have. One such agency, Doremus works with Intel. Having deep experience in mediums other than video, Doremus likes to partner with shops like Studio B that have been playing in the motion picture space for years (for us, since 1992!). Their Intel Hot Topics videos allowed…

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