Corporate Marketing Videos can take many shapes depending on the audience and channels through which they will be seen. We enjoy the process of finding that best tone, visual approach, and style to connect the right people to your story. Here are some of the approaches that we take.   Customer Testimonial Videos & Case Studies Since today’s audiences and consumers are looking for what is real and authentic, they often have their radar up for anything that does not ring genuine.   We have found that the documentary approach, in the form of customer profiles and case studies, is a powerful way to allow audiences to hear from their peers and brings authenticity and credibility to the content that most audiences can connect with.  Take a look at some samples of our documentaries and company case studies: The Basement (Adobe), Flying Machine (Adobe)   Branding Videos The branding video is it's own creative animal. This is where you get to tell the story behind your brand. What makes you unique? What about you is compelling? What is your history and how did you come to be? What does your audience look like? Live like? Where is your brand headed and who will it take with it? For a sample of lifestyle branding video see Stella & Dot. For a more historical sample, see the Buddy Rhodes Craft.   Product Launch Videos Because Studio B Films is based next to Silicon Valley, the capital of the high-tech world, we have had the opportunity to produce numerous sales and marketing videos for software, bio-tech and high-tech companies. We know that timing is crucial and we know that sometimes the features and the product itself are evolving as we develop the visuals and concepts. Working closely with the product team, we adapt and evolve the piece with it. Once produced, these videos can be re-purposed for video news releases, trade shows exhibits, sales meetings and the web videos.   Corporate Training There is an art to presenting information in a training or educational video that engages, educates and entertains the audience.  We have produced a wide range of training videos, from educational videos for Scientific Learning to a DVD on how to make artisan concrete counter tops to retail training videos for the Gap.  Training videos allow you to take your expertise to your audience in a cost effective and engaging manner.