Our process begins with a series of conversations where we get to find out about you. We take this time to ask and listen. We listen to your mission and what you aim to achieve; we strive to understand the essence of your brand; we find out who your audience is (and try to get into their heads); we look for the unique story you are trying to tell, and start to explore delivery methods for the story. These conversations also reveal how we can best leverage your footage – to find new and unexpected ways to present your story.
Each project is unique, and so, we do not approach the process uniformly. We believe firmly in maintaining an open dialogue throughout the process. We often begin creative development with a series of brainstorming sessions – where no idea is a bad idea. We cull the list of the strongest ideas and present them to our clients. After we have an approved concept in hand, we develop a detailed roadmap for the completion of the project including built-in client review.