project:
UC Berkeley National TV Spot
client:
UC Berkeley
director:
Dan Mogulof
director
of photography:
David Collier
editing
/ graphics:
Aaron Barry
our
role:
The UC Berkeley PR department asked Studio B
to shoot and edit an institutional television
spot for Cal to air during the football and
basketball season.
technical
stuff :
With the help of the 35mm adapter and prime
lenses on one of our Panasonic SDX900 cameras,
we were able to achieve that filmic, shallow
depth of field. Our extensive use of the Jib
arm gave each image a nice subtle flow. And
the final color treatment and graphics unified
the piece with a Cal branding.
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