Author: Tim

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17 Feb GoPro – Great Things Come in Small Packages

When considering what equipment to use to create the highest quality content, we often think bigger is better. However, this is becoming a common misconception, as highlighted by our Rentals Manager and Crew Services Coordinator Dan Williams in the Rentals Blog last month. Here in the production department, we’re less focused on the equipment, but we do think it’s key to be up to date on the latest developments. Check out an excerpt from Dan’s post below —  If there’s one thing to gather from the video products announced at the Consumer Electronics Show last week, it’s that “4k” is…

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10 Feb Our Favorite Places to Film in the San Francisco Bay Area: Part 2

HBO’s new show, Looking, features the San Francisco Bay Area as a major supporting character, highlighting Oakland, the City, and even the USS Hornet. Unlike most shows set in the Bay Area, Looking is actually shot on location, (see Berkeley-based, Parenthood, shot in Southern California). The show does a great job at capturing over 40 locations in the Bay, showcasing some of the grittier areas and straying away from the typical postcard portrayal of the area, according to the East Bay Times. Here at Studio B Films, we have been shooting in the Bay Area for over 20 years, and continue to…

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05 Feb Studio B’s Five Favorite Super Bowl XLVIII Commercials

The 2014 Super Bowl commercials have been the topic of conversation in the Studio B office throughout the week. We all watched the game, but we’re really watching for the multimillion dollar promotions that make us laugh, groan, and maybe even shed a tear… That’s  going a little far, but here are the top six commercials selected by the Studio B Films team. 1. With a handful of parents in the office, many of us could relate to the parental sixth sense of the 2015 Hyundai Genesis Ad. It also turned us onto this catchy Bruno Mars song. 2. The…

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04 Feb The Value of Shooting and Webcasting your Company’s Quarterly Meetings

Every quarter Studio B Films shoots, edits and web casts Adobe’s quarterly meetings for internal employees. Is this additional expense for a company justified?  The answer is yes, because ultimately is good for their bottom line. This blog explains why. Only so many people can physically be in attendance at the actual meeting so an internal web cast is a great way to get it out to many more employees. In the case of Adobe Inc. which currently has over ten thousand employees worldwide, there is a great benefit for all of the employees to hear about the company’s goals…

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03 Feb Measuring the ROI of Video Marketing

If you’ve looked into video marketing, even a small amount, you’ve probably gathered that it’s tough to measure exactly how videos help your bottom line. There are a hundred different metrics you can track for your video itself- how many views it got, how many repeat viewings, how many comments, the quality of the comments and discussion, how many times it’s been shared over various social media networks, page views and bounce rate statistics on webpages it’s been embedded into… and the list goes on. All of these things are great. But most of the time, it’s difficult, if not…

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30 Jan Our Favorite Places to Film in the San Francisco Bay Area: Part 1

The San Francisco Bay Area is know as being one the the most romantic places to shoot in the world. The city is home to over a dozen very picturesque neighborhoods, each offering a unique backdrop. As a video production company located in the San Francisco Bay Area, we are privileged to have the opportunity to film here all the time. We’ve selected some of our favorite places to shoot in Northern California, and narrowed it down to a handful, highlighted in this 3-part series. The locations that made our SF list are here either because they are iconic SF, or they…

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29 Jan Accellion Launches Kiteworks with a New Mobile App Demo Video Series

We’ve been lucky to work on two previous projects with Accellion to help launch their products over the past three years. Located in  Palo Alto, they’ve now asked us to produce a series of videos for a beautifully designed consumer-facing file sharing product. We just completed the product overview video below, with four more to go. We are wishing them much success with the new launch! Here’s the first in the series:

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28 Jan YouTube vs Vimeo: Which is Best for You?

Where to Host Your Videos Online When you need to host your videos online, there are two major choices: YouTube and Vimeo. Of course you’ve heard of YouTube- it’s by far the most massive video sharing network ever, with more than a billion unique hits per month– that’s 1/7th the population, or 14% of the entire world, every month. 4 billion hours of video are watched per month on YouTube- that’s nearly 5.5 million months, per month. Every single minute, 72 hours of video are uploaded to YouTube. It’s hard to even comprehend how much of a behemoth this Google-owned…

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24 Jan How much does it cost to produce a video?

This is a question we get all of the time here at Studio B Films, and it’s a good question for sure, but the answer depends on a whole lot of variables. We first set out to discover the scope of the work. Below we’ve compiled a list of questions that will not only allow us pull together an estimate, but will also help us understand your business, how your value proposition differs from your competitors, and aid us in developing a creative treatment. What are the goals and objectives of the video? Defining the goals and objectives of the…

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