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04 Feb The Value of Shooting and Webcasting your Company’s Quarterly Meetings

Every quarter Studio B Films shoots, edits and web casts Adobe’s quarterly meetings for internal employees. Is this additional expense for a company justified?  The answer is yes, because ultimately is good for their bottom line. This blog explains why. Only so many people can physically be in attendance at the actual meeting so an internal web cast is a great way to get it out to many more employees. In the case of Adobe Inc. which currently has over ten thousand employees worldwide, there is a great benefit for all of the employees to hear about the company’s goals…

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03 Feb Measuring the ROI of Video Marketing

If you’ve looked into video marketing, even a small amount, you’ve probably gathered that it’s tough to measure exactly how videos help your bottom line. There are a hundred different metrics you can track for your video itself- how many views it got, how many repeat viewings, how many comments, the quality of the comments and discussion, how many times it’s been shared over various social media networks, page views and bounce rate statistics on webpages it’s been embedded into… and the list goes on. All of these things are great. But most of the time, it’s difficult, if not…

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30 Jan Our Favorite Places to Film in the San Francisco Bay Area: Part 1

The San Francisco Bay Area is know as being one the the most romantic places to shoot in the world. The city is home to over a dozen very picturesque neighborhoods, each offering a unique backdrop. As a video production company located in the San Francisco Bay Area, we are privileged to have the opportunity to film here all the time. We’ve selected some of our favorite places to shoot in Northern California, and narrowed it down to a handful, highlighted in this 3-part series. The locations that made our SF list are here either because they are iconic SF, or they…

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29 Jan Accellion Launches Kiteworks with a New Mobile App Demo Video Series

We’ve been lucky to work on two previous projects with Accellion to help launch their products over the past three years. Located in  Palo Alto, they’ve now asked us to produce a series of videos for a beautifully designed consumer-facing file sharing product. We just completed the product overview video below, with four more to go. We are wishing them much success with the new launch! Here’s the first in the series:

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28 Jan YouTube vs Vimeo: Which is Best for You?

Where to Host Your Videos Online When you need to host your videos online, there are two major choices: YouTube and Vimeo. Of course you’ve heard of YouTube- it’s by far the most massive video sharing network ever, with more than a billion unique hits per month– that’s 1/7th the population, or 14% of the entire world, every month. 4 billion hours of video are watched per month on YouTube- that’s nearly 5.5 million months, per month. Every single minute, 72 hours of video are uploaded to YouTube. It’s hard to even comprehend how much of a behemoth this Google-owned…

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