Blog

24 Jan How much does it cost to produce a video?

Production, Marketing | Tim

This is a question we get all of the time here at Studio B Films, and it’s a good question for sure, but the answer depends on a whole lot of variables. We first set out to discover the scope of the work. Below we’ve compiled a list of questions that will not only allow us pull together an estimate, but will also help us understand your business, how your value proposition differs from your competitors, and aid us in developing a creative treatment. What are the goals and objectives of the video? Defining the goals and objectives of the…

22 Jan Stories from the Set – The Making of a Mobile App Video

Office Shenanigans, Production | Tim

We kicked off the new year in our new space, filming a product demo video series for a mobile file sharing company. Despite how it looks, our hand model isn’t sleeping on the job. With meticulously choreographed hand movements, it was vital that our actor’s hands remained in the same place between shots. In an effort to ensure the utmost comfort for our subject, we rigged a pillow stand so he could rest his head. While we may not have anticipated his discomfort, we quickly (and creatively) responded to it. Here at Studio B, we want everyone on the set…

17 Jan Seven lessons that we learned in 2013 that will make us a better video production company in 2014

Production | Tim

By David Collier (Founder / DP / Director), Jane Selle Morgan (Producer / Director) and Aaron Barry (Creative Director) We took a poll among the creatives at Studio B Films. We asked, “Thinking back on lessons learned from 2013, what are some things you might do differently, better, or more of in 2014? How have you improved as a filmmaker and storyteller because of lessons learned?” This blog is a synthesis of peoples answers. 1) Good Casting makes all of the difference. Of course this is something we already knew, but this year we had a couple of production where…

14 Jan The Possibilities of Portrait Lighting – Guest Bloggers The Perez Brothers

Production, Guest Blog | Tim

Studio B works with lots of different gaffers to create various looks and moods. This post is the first in a series of blog collaborations where guest writers discuss various topics relevant to the video production industry. Lighting is one of the essential elements in creating a mood and helping tell the story. Cinematography is infinite in its possibilities… much more so than music or language. – Conrad Hall The above quote by Hall (cinematographer of Butch Cassidy and the Sundance Kid, American Beauty, etc.) helps to illustrate the collaborative decisions a cinematographer and gaffer must make when it comes…

13 Jan Five Approaches to Creating Product Videos that Boost Online Sales

Production, Marketing | Tim

By Studio B Films Founder David Collier How do you increase your online product sales? Should your eCommerce strategy include videos? The answer is yes. Almost everyone selling goods are now selling them online, and a lot of manufacturers and retailers have figured out that product videos are a great way to show off what makes their products unique, beautiful, or particularly useful. And because Google loves video, product videos help to drive traffic to their web sites because they greatly help with SEO. There is a huge range of styles and approaches to producing these video. This blog discuss…

06 Jan Creating Effective Content for Your Business with Video

Marketing | Tim

If you are looking for that extra boost for your business, consider the benefits of incorporating video. In this ever-increasing media-centered world, quality content with video is a staple in any industry. The numbers speak for themselves: Brands using internet videos see gains in incremental buying rates, while also boosting the amount of time spent on a site by 200%. Videos are clicked-through and shared more often, and a video on the landing page can increase conversions up to 80%. Here a Studio B Films, we specialize in creating content for internet platforms, and can help your business optimize its…