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07 May Finding the right videographer for your video production

Pulling together the right video crew is a key element to the success of your video production.  If you have ever shot in an unfamiliar city, you probably know that it can be especially challenging and intimidating to find a good crew.  At the heart of any production crew is the videographer or Director of Photographer (DP or in England D.O.P).  When crewing-up, I suggest starting with a well suited videographer and then let that videographer select the sound and lighting personal.  Most likely the videographer has a good sense of the production landscape of the city and has folks…

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19 Feb Studio B shoots Meat!

Would you believe me if I told you we shot meat for two days? Well, we did. We spent two days in a studio shooting artisan deli meats: salamis, prosciuttos… for Columbus. As you can imagine, we sampled the delicious fare. This is an example of one of the many point of purchase videos we have produced.  This one in particular is all about appetite appeal and will show on a large screen at your local deli counter. Did I say we love food shoots!

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19 Feb Studio B produces video to celebrate Sierra Nevada’s 30th Anniversary

To celebrate its 30th anniversary, Sierra Nevada Brewery is releasing a series of specialty beers made by and honoring pioneers from the craft beer movement. A percentage of the proceeds go to charity. Studio B shot the video commemorating the project and the luminaries of the movement. We spent a day at Anchor Brewing Company in San Francisco with Fred Grossman, Founder of Sierra Nevada, Fritz Maytag, Founder, Anchor Brewing Company, Charlie Papazian, President of the Brewers Association and Fred Eckhardt, Author, “A Treatise on Lager Beers.” We learned about the history of craft beer and tasted some too! Check…

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19 Feb Studio B does Science

Recently, Studio B has been shooting science and we’re getting smarter by the day. The Chabot Science Center contacted us about making a DVD for their science afterschool program for girls, Techbridge. Studio B shot a series of three curriculum DVDs that teach circuitry, environmental science and the science of design for girls. We played with catapults, blinking robots and learned about green building materials. Also, we recently shot a video with renowned Neuroscientist, Robert Knight. Dr. Knight presented an overview of the field of neuroscience for a general audience. The video lecture is informative and answers many common questions…

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16 Feb Studio B partners with Adobe and Wired Magazine to showcase the new possibilities of a tablet magazine

The iPad was announced.  What next?  We are all thinking about applications for the tablet computer and new ways to consume media.  Well, that is exactly what Wired Magazine in partnership with Adobe has been working on in the last year.  A magazine created for the tablet computer. Studio B had the good fortune to shoot the video announcement of the March edition of Wired magazine, designed specifically for the tablet computer.  The digital magazine uses Adobe AIR as its platform.  And it is striking! Unlike much web content, the March issue is designed by Wired’s talented print design team,…

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04 Dec Studio B shoots John Mayer’s New Augmented Reality Music Video

Studio B shot Grammy Award-winning musician John Mayer’s latest music video in Hollywood, CA. Mayer, who tweets, blogs and posts his own videos on his website, contacted Adobe about collaborating on a new Augmented Reality video for his newly released album, Battle Studies. Mayer wanted to make an innovative new video for his single, “Heartbreak Warfare” that was creative, new and interactive. The video continues Mayer’s desire to include his audience as part of his process. Here is how the video works: Adobe’s new Flash-based Augmented Reality software works in conjunction with your computer’s camera. To watch the video unfold,…

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