Comedy

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22 Sep Studio B and DISH Network Team Up for TV!

One of our favorite projects of 2017 has to be our broadcast spot for DISH Network & Pac-12 Networks. DISH was looking to showcase their new Game Finder app, allowing users to watch Pac-12 games anytime, anywhere. The creative team at Pac-12 Networks developed a great concept, offering a lot of opportunity for humor, so Studio B decided to bring in a couple of guest directors. We reached out Chris Parisi and Damon Brennan. These two have been working together for 10 years, creating hilarious videos for companies like Pandora, HP and Virgin America. After seeing their work, we knew…

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14 Sep GetSafe- A Little Bit of Comedy

When GetSafe asked us to come up with a video to help differentiate them from their competition, we developed three original treatments and were thrilled that they decided to go with a comedic approach.   The “do-it-yourself” home security product market is now a very competitive and crowded space so we needed GetSafe’s video stand out in the crowd. No better way than with a little bit of comedy! GetSafe’s story is told through a young couple and thee technologically-inept in-laws. Comical, yet relatable scenarios, intercut with shots of the product in action, engage the viewer- and allow us to…

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17 Oct How to Get 70,000 Video Views in a Week: Informatica & Studio B Films Produce Video Social Media Buzz at DreamForce

Informatica, a leader in data management and optimization, wanted to get on Marc Benioff’s radar with a message about Salesforce’s new AI platform Einstein and the power of great data. The challenge, how to cut through the din being pushed through social channels at the start of DreamForce. With 5 days to deliver and a loose concept, Studio B Films produced this video spoof on the hit web comedy series, “Bad Lip Reading.” Sure, we took some liberties but, hey, the results were worth it…over 70,000 views during the week of the event! Watch the video here!  

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22 Jun Why Animated Characters Might Be the Best Storytellers

Sure cartoons may be primarily for kids, but don’t underestimate their informative strengths and appeal to more mature audiences. Studio B Films recently completed its first, full animated characters project with the National Kidney Foundation and Publicis Medicus. It features adorable, comical kidney cartoons explaining the importance of monitoring your kidney health via unashamed urination tests. The “Everybody Pees” video (posted above) has already acquired 260,000 views and counting. Granted much of this popularity is due to the national outreach of the foundation, but much of the video’s success can be attributed to its delightful animated subjects. Here are five…

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24 Jun Taking An Unconventional Approach: Creating Promotional Video For Pure Storage

Last month, Studio B Films finished producing our third collaboration with Pure Storage. They wanted to capture that same comedic approach which had made our previous work together so successful, but do it using a new and exciting idea. We needed to keep the energy of our past projects, all the while ensuring we promoted Pure Storage as a premium flash drive provider. After much exploration, we landed on a contemporary approach which tied in seamlessly with Pure Storage’s brand. Our main inspiration came from the ‘Autotune the News’ remix phenomenon currently spreading on Youtube. The viral “Ain’t Nobody Got…

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05 Feb Studio B’s Five Favorite Super Bowl XLVIII Commercials

The 2014 Super Bowl commercials have been the topic of conversation in the Studio B office throughout the week. We all watched the game, but we’re really watching for the multimillion dollar promotions that make us laugh, groan, and maybe even shed a tear… That’s  going a little far, but here are the top six commercials selected by the Studio B Films team. 1. With a handful of parents in the office, many of us could relate to the parental sixth sense of the 2015 Hyundai Genesis Ad. It also turned us onto this catchy Bruno Mars song. 2. The…

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20 Nov Adobe Echosign

With over 30 years of secure business document handling, Adobe knows reliable software. With over 20 years video production experience, Studio B knows storytelling.Earlier this month, Studio B and Adobe joined forces to produce Echosign for Salesforce, the e-signature solution that reduces time, expense, and simplifies the contract process. We pitched them on a more lighthearted, fun approach to engage their viewers in a way that a typical marketing video might not. Our client Sara at Adobe was more than happy to go for the funny, with a super dry sense of humor herself, we weren’t surprised. We aligned with scriptwriter Joe…

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