Marketing

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22 Nov What Makes a Good Social Video Strategy?

Video has rapidly evolved into an important marketing tool due to its ability to connect with viewers. In fact, according to a research report published by Aberdeen, marketers who are using video are seeing 49% faster growth in revenue (Hubspot). Thus, you will find that crafting an effective social video strategy is a necessary step towards maximizing your impact in today’s market. So, how do you get started?   General rules of the road: Short is always sweeter Use the first 3-10 seconds to capture your audience’s attention Refresh your content regularly to maintain relevance Utilize your metrics to refine…

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02 Aug Studio B helps Munchery Sell the Magic behind the 15-minute Meal

Last fall, owner of Studio B Films and self-proclaimed tasty food connoisseur, David Collier, tried Munchery for the first time with his teenaged sons. He was so impressed with the company’s fine service and delectable meals that he thought, “We need to make a web commercial for these guys.” Truth be told we are all foodies here at Studio B Films, so producing this online spot was an exciting and natural task for us.  After much correspondence, Munchery agreed to a meeting. David chose to co-direct the piece with director, Ross Thomas. Together they pitched a video that would showcase…

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03 May Adobe & Studio B Make Lemonade with “Life Gives You Lemons”

Adobe was looking to create a 60-second marketing video for Adobe Sign and Adobe Document Cloud. They wanted to collaborate on a clever video that showcased how their products could help any business run more smoothly. Studio B Films pitched Adobe a handful of  imaginative ideas. The Adobe team picked one with a group of children running their own business, a lemonade company. The kids are feeling the pressure of trying to expand and grow their company with an outdated business model. From a production standpoint, the exciting part of the project was taking an empty garage and transforming it…

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30 Jun Huffington Post Features “Everybody Pees”

Well, it has only been a week since we last spoke about, “Everybody Pees,” here on the Studio B blog. Already the video has climbed to 381,000 views and still going strong! Our dancing kidneys have gained national attention as the video was featured in a health article for The Huffington Post. The National Kidney Foundation is really gaining speed with its new campaign as the organization hopes to increase awareness and education of kidney health. The article explains how so many Americans simply don’t understand their kidneys and the easy, regular tests that can help spot problems early on….

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26 Jun Studio B Films and Shutterfly Celebrate Same-Sex Marriage

 Today, the Supreme Court ruled that the constitution guarantees the right to same-sex marriage. In anticipation of this decision, Studio B Films partnered with Shutterfly to create a video celebrating this long-awaited legislation. Our friend and composer, Malcolm Payne, wrote a love song to accompany the video, featuring singer Britney O’Hearn. We invited couples of all ages, races, sexual orientations and personalities to take part in the project and share their support for love equality. Parents were also welcome to bring their kids along, which brought even more energy to the shoot as one pair of brothers grabbed the prop pool…

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05 Mar A Wealth of Knowledge

This past fall, Studio B Films became well-versed in financial planning. Asset Mark hired us to produce a series featuring seventeen financial firms around the country. From Black Rock in San Francisco to J.P. Morgan in New York, and more boutique financial institutions in between, we created 3-minute profiles on each branch. Our main objective was to introduce current and future Asset Mark clients to their financial partners. We wanted to drill down on the management philosophy of each firm while capturing the company culture to help the viewer distinguish what makes each firm unique. By the end of the…

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28 Jan Studio B Films Designs for Times Square

It’s not every day that you get use Times Square as your canvas. Charlotte Russe commissioned Studio B Films to produce a multi-screen ad to promote their brand in the heart of Manhattan. We recruited our in-house coordinator, Jessica Ross, to be the Charlotte Russe model, so casting was a breeze. The Red Epic 4K was put to use to create a super high-res image in hyper slow-mo. Then we threw in a whole lot of confetti and a fan. We’re still waiting for the campaign to launch, but in the meantime, check out the mock-ups.

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19 Jun Adobe Partners With Studio B Films To Launch Creative Cloud 2014 – Live From NY!

Adobe brought us in to make a stinger video to help kick-off the Creative Cloud 2014 event in New York. They had commissioned some incredible artists to contribute artwork that, when assembled into a mosaic, reveals the shape of their CC logo. This collaborative piece became a framework within which we showcased some of the killer new features in Creative Cloud. Inspired by the mosaic structure, our edit became a fast-paced, split-screen montage with glimpses of amazing art and artists doing great work. We finished the piece with an assembly of the final logo mosaic which transitions to an electrifying…

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06 Mar The Elements of Viral Video Marketing

Viral videos are a holy grail of marketing strategies. They get passed along by the public independently of your efforts, and spread your marketing message far and wide. And it’s common sense that a consumer will pay more attention to a video shared to them by a friend, than one shared by a faceless company they don’t have any personal connection to. But how do you create a viral video? How can you be sure that what you produce is going to turn into increased brand awareness? To know more, you’ll have to know more about viral video marketing practices….

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