Office Shenanigans

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24 Jun Taking An Unconventional Approach: Creating Promotional Video For Pure Storage

Last month, Studio B Films finished producing our third collaboration with Pure Storage. They wanted to capture that same comedic approach which had made our previous work together so successful, but do it using a new and exciting idea. We needed to keep the energy of our past projects, all the while ensuring we promoted Pure Storage as a premium flash drive provider. After much exploration, we landed on a contemporary approach which tied in seamlessly with Pure Storage’s brand. Our main inspiration came from the ‘Autotune the News’ remix phenomenon currently spreading on Youtube. The viral “Ain’t Nobody Got…

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05 Feb Studio B’s Five Favorite Super Bowl XLVIII Commercials

The 2014 Super Bowl commercials have been the topic of conversation in the Studio B office throughout the week. We all watched the game, but we’re really watching for the multimillion dollar promotions that make us laugh, groan, and maybe even shed a tear… That’s  going a little far, but here are the top six commercials selected by the Studio B Films team. 1. With a handful of parents in the office, many of us could relate to the parental sixth sense of the 2015 Hyundai Genesis Ad. It also turned us onto this catchy Bruno Mars song. 2. The…

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22 Jan Stories from the Set – The Making of a Mobile App Video

We kicked off the new year in our new space, filming a product demo video series for a mobile file sharing company. Despite how it looks, our hand model isn’t sleeping on the job.  With meticulously choreographed hand movements, it was vital that our actor’s hands remained in the same place between shots. In an effort to ensure the utmost comfort for our subject, we rigged a pillow stand so he could rest his head. While we may not have anticipated his discomfort, we quickly (and creatively) responded to it. Here at Studio B, we want everyone on the set…

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27 Nov Happy Thanksgiving From Studio B

Happy Thanksgiving from Studio B. We can hardly believe how quickly this year has gone. We’ve so much to be thankful for. 2013 has been very blessed as we’ve welcomed new faces to the Studio B family, expanded our studio space, and had the opportunity to work with great clients- both new and existing. In honor of the holiday, we are reminded to stop, reflect, and appreciate. We invite you to write out all the things you love, things you are grateful for, and watch to see how your entire day turns bright and shines to all around you. We…

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