Production

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07 Aug Studio B Wins a Telly Award!

 We’re happy to announce, Studio B has won a Telly Award for our Pac-12 Dish Network spot! Dish Network and Pac-12, were a dream to work with–they allowed us to take the reigns with the creative and turn this broadcast spot into something really fun. We wrote a post all about the crazy shoot day with behind the scenes photos. Check it out, here. The Telly Awards was created “to honor excellence” in commercial, web, and social videos. We’re so grateful to have our work so well received and we’re especially grateful to everyone who helped make this video happen!

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22 Nov What Makes a Good Social Video Strategy?

Video has rapidly evolved into an important marketing tool due to its ability to connect with viewers. In fact, according to a research report published by Aberdeen, marketers who are using video are seeing 49% faster growth in revenue (Hubspot). Thus, you will find that crafting an effective social video strategy is a necessary step towards maximizing your impact in today’s market. So, how do you get started?   General rules of the road: Short is always sweeter Use the first 3-10 seconds to capture your audience’s attention Refresh your content regularly to maintain relevance Utilize your metrics to refine…

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03 Oct Collaborating with Agencies – Doremus & Intel   

Here at Studio B, we pride ourselves on being a creative agency as well as a full-service video production company. While we love working directly with clients and developing our own creative, sometimes we get the chance to work on projects with other agencies, giving us access to collaborative opportunities we might otherwise not have. One such agency, Doremus works with Intel. Having deep experience in mediums other than video, Doremus likes to partner with shops like Studio B that have been playing in the motion picture space for years (for us, since 1992!). Their Intel Hot Topics videos allowed…

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26 Sep How to Choose the Right Creative Agency for Your Video Production

There are a lot of talented creative agencies and video production companies in the San Francisco Bay Area (and beyond). So how do you know which one is the best fit for your video marketing needs?   To help guide you through the process, the Studio B team has come up with six questions you should consider when selecting a company to produce your next video:     Does the work on the agency’s portfolio give you confidence that they will do the project and your brand justice? Looking through a creative agency’s portfolio can not only give you a good…

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22 Sep Studio B and DISH Network Team Up for TV!

One of our favorite projects of 2017 has to be our broadcast spot for DISH Network & Pac-12 Networks. DISH was looking to showcase their new Game Finder app, allowing users to watch Pac-12 games anytime, anywhere. The creative team at Pac-12 Networks developed a great concept, offering a lot of opportunity for humor, so Studio B decided to bring in a couple of guest directors. We reached out Chris Parisi and Damon Brennan. These two have been working together for 10 years, creating hilarious videos for companies like Pandora, HP and Virgin America. After seeing their work, we knew…

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14 Sep GetSafe- A Little Bit of Comedy

When GetSafe asked us to come up with a video to help differentiate them from their competition, we developed three original treatments and were thrilled that they decided to go with a comedic approach.   The “do-it-yourself” home security product market is now a very competitive and crowded space so we needed GetSafe’s video stand out in the crowd. No better way than with a little bit of comedy! GetSafe’s story is told through a young couple and thee technologically-inept in-laws. Comical, yet relatable scenarios, intercut with shots of the product in action, engage the viewer- and allow us to…

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21 Oct Studio B Films ‘Swipes Right’ With Entelo Stack Mobile

When your work is as simple as swiping on your phone, what’s not to love? That’s what the mobile app, Entelo Stack, allows you to do. Entelo Stack Mobile was created for recruiters to have “the perfect app to find the perfect applicant.” Entelo asked Studio B Films to produce a video for them and we jumped at the opportunity. Our director, Jason Armitage, wanted to make Entelo’s video stand out among any other mobile app video. His vision was to have a quirky HR girl with an equally zany morning routine. With the help of some toy dinosaurs, colorful decor, and a…

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iTutorGroup wall banner at TechCrunch
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18 Oct Studio B Films and iTutorGroup Wow the Crowd at TechCrunch Disrupt 2016

TechCrunch Disrupt 2016 made a big splash in the San Francisco Bay Area tech scene this September, with Studio B Film’s video being featured center stage. Not your typical trade show, the event boasts being “the world’s leading authority in debuting revolutionary startups, introducing game-changing technologies and discussing what’s top of mind for the tech industry’s key innovators.” Speakers at the event included Salesforce CEO Marc Benioff, venture capitalist Marc Andreessen, and Golden State Warriors’ Stephen Curry. Making a lasting impression among such prominent figures and exciting new technology can be a daunting challenge, which is why iTutorGroup turned to…

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17 Oct How to Get 70,000 Video Views in a Week: Informatica & Studio B Films Produce Video Social Media Buzz at DreamForce

Informatica, a leader in data management and optimization, wanted to get on Marc Benioff’s radar with a message about Salesforce’s new AI platform Einstein and the power of great data. The challenge, how to cut through the din being pushed through social channels at the start of DreamForce. With 5 days to deliver and a loose concept, Studio B Films produced this video spoof on the hit web comedy series, “Bad Lip Reading.” Sure, we took some liberties but, hey, the results were worth it…over 70,000 views during the week of the event! Watch the video here!  

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23 Aug Teaching Middle School Students Concepts in Science

What could be more fun than creating a dramatic short film series for middle school kids? Based on our longstanding relationship with the University of California, Berkeley, the school’s Lawrence Hall of Science along with a team from Amplify asked Studio B to produce a series of educational video dramas for a groundbreaking new curriculum to be distributed nation-wide. Created for middle schoolers, the program is aimed at promoting and encouraging diversity in science fields starting at a young age. Furthermore, the course is an interactive experience that learns and reports on how individual students are absorbing information by integrating…

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