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05 Dec 7 Tips for Producing a Successful Thought Leadership Video Series   

The advent of TED Talks has spawned a whole new category of video called “thought leadership videos.”  In our opinion, the best thought-leadership videos are truly informative, elevate your audience’s thinking about the topic, and incorporates good storytelling.  And of course, the natural outcome of creating stimulating video content is that it can be a great way to build a positive association with your company and loyalty to your product.         Get in touch with the team at Studio B Films. We can help you define your goals and maximize your budget so that you make the most of thought…

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22 Nov What Makes a Good Social Video Strategy?

Video has rapidly evolved into an important marketing tool due to its ability to connect with viewers. In fact, according to a research report published by Aberdeen, marketers who are using video are seeing 49% faster growth in revenue (Hubspot). Thus, you will find that crafting an effective social video strategy is a necessary step towards maximizing your impact in today’s market. So, how do you get started?   General rules of the road: Short is always sweeter Use the first 3-10 seconds to capture your audience’s attention Refresh your content regularly to maintain relevance Utilize your metrics to refine…

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03 Nov Learnings From an Educational Video Training Series

As a creative agency, producing educational and training videos certainly aren’t the sexiest work we do, but there’s an art to doing it well and we’re happy to share our experience. This year we’ve had the good fortune of producing a series for Marketo, a marketing automation software company. The software helps marketers master the art and science of digital marketing to engage both current and prospective customers. This was the first time Marketo had attempted video training on this scale and they were happy to report that their efforts had been paying off. Studio B Films has produced a…

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31 Oct Chris Kelly Joins Studio B Films

As Studio B continues expanding, we are excited to welcome Creative Director, Chris Kelly, to the team. Chris joins Studio B Films after eight years on the Apple creative team. With over 15 years of experience in film, video, and motion graphics, he has dedicated his career to understanding how to best communicate a brand’s message through storytelling. Curious about the man behind the ideas? Here’s our short interview with the creative mastermind! Q: What inspired you to dive into the world of filmmaking and design? As a kid, I was always creating art in some form or another. From…

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17 Oct Back to the 70’s with Studio B Films and Caseology – Creating a Social Media Sizzle Video in Two Weeks.

Studio B and Caseology took advantage of the Bay Area heat wave and threw the grooviest pool party in town! Here is how we brought back the 70’s, Studio B style. Typically, our projects have a six to eight week turnaround. For us, this includes a concept and script preparation phase, during which we take a week to come up with concepts and, once we land on an approach, we take another couple of weeks to refine the script. Once that phase is completed, we usually take another week or two for casting, location scouting, hiring crew, and working with…

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12 Oct Celebrating 119-Million Views…and Counting!

About a year ago, Studio B and Grammarly teamed up to create, “First Day, Second Guess.” It followed our timid protagonist, Lily, as she navigates her first day of work. It’s a hectic place space and once the servers go down, it’s on Lily to step it up. With a little help from Grammarly, her first day turns out to be a pretty great. Little did we know that the video would grow to be watched by millions –119-million to be exact! Check out our original post about the shoot here. It was an extremely successful project. So much so…

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28 Sep Stock Searches: How to Choose the Right Track

Steve Martin once said, “talking about music is like dancing about architecture” – this is something video production folks understand very well. Your music choices have a huge impact in how your content is perceived, but sometimes choosing the right track is not as easy as it seems. Luckily, Studio B is here to help!  What to look for: At Studio B, we think the most important part of deciding what to look for is to understand our client and the project. Sometimes, clients will describe their ideal track in the form of a specific genre, time period, or provide…

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27 Sep It’s a Triple Baby Shower!

What’s better than a baby shower? A triple baby shower! Our post-production supervisor, producer, and editor are all expecting within the same month so we had to throw a party to celebrate. The amazing Giselle put together a bunch of fun games for us to play–pin the pacifier on the baby, baby food taste test, and guess the baby photo. But the biggest hit of the night was our slow-mo booth!

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22 Sep Studio B and DISH Network Team Up for TV!

One of our favorite projects of 2017 has to be our broadcast spot for DISH Network & Pac-12 Networks. DISH was looking to showcase their new Game Finder app, allowing users to watch Pac-12 games anytime, anywhere. The creative team at Pac-12 Networks developed a great concept, offering a lot of opportunity for humor, so Studio B decided to bring in a couple of guest directors. We reached out Chris Parisi and Damon Brennan. These two have been working together for 10 years, creating hilarious videos for companies like Pandora, HP and Virgin America. After seeing their work, we knew…

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19 Sep Ron Swanson Joins Studio B

Given his past, it was a big risk for Studio B Films to take on a guy like Ron Swanson, but David Collier, Owner and Director of Studio B, was willing to take a chance. Known as one of the most creative minds in the industry, Swanson made a name for himself after working as Executive Creative Director for all of the top ad agencies in New York and LA. When asked why he would give up the all of the Hollywood perks to work in Northern California, Swanson explained, “I was ready for a change. I enjoy the vibe…

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