Magic Instruments & Studio B Films Harmonize for Crowdfunding Video

Magic Instruments, a music technology start-up recognized by accelerators Y Combinator and Highway1, needed a crowdfunding video that would display the awe, excitement and fun that comes from engaging and learning to play their new instrument, MI Guitar.

Rather than strings going up the fretboard, like a traditional guitar, it has buttons so you can play chords with a single touch. With the companion mobile app, you can play a song like a rock star instantly.

The Magic Instruments and Studio B Films collaboration was a hit from our first meeting. Brian, Andrew, and Marc at Magic Instruments conveyed that the most important thing was to capture the excitement people feel when they first play the instrument.

Knowing that there would be only one opportunity to capture initial reactions, we filmed a day of people’s first encounters with the MI Guitar.

In addition, we conducted interviews with the founders, allowing them to express their motivation for starting the company, vision of the product, and a direct appeal to the crowdfunding effort.

Our partnership was a success! Four days after Magic Instruments launched, they raised 415% of their original $50,000 goal, a whopping $207,543.