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03 Feb Measuring the ROI of Video Marketing

If you’ve looked into video marketing, even a small amount, you’ve probably gathered that it’s tough to measure exactly how videos help your bottom line. There are a hundred different metrics you can track for your video itself- how many views it got, how many repeat viewings, how many comments, the quality of the comments and discussion, how many times it’s been shared over various social media networks, page views and bounce rate statistics on webpages it’s been embedded into… and the list goes on. All of these things are great. But most of the time, it’s difficult, if not…

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09 Dec Should You Use YouTube for Marketing?

Of course you want to get ahead on search engines like Google, Yahoo, and Bing. But did you know that the world’s second largest search engine, behind the juggernaut Google, is none other than the Google-owned video sharing website, YouTube? If your company isn’t on the second biggest search engine, then you’re missing out on a lot of potential viewers- and a lot of potential business. If you’re marketing a product or service towards the general public, videos on YouTube will help you out. It makes sense to host your videos on the largest video search engine, because when your…

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