music video Tag

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04 Dec Studio B shoots John Mayer’s New Augmented Reality Music Video

Studio B shot Grammy Award-winning musician John Mayer’s latest music video in Hollywood, CA. Mayer, who tweets, blogs and posts his own videos on his website, contacted Adobe about collaborating on a new Augmented Reality video for his newly released album, Battle Studies. Mayer wanted to make an innovative new video for his single, “Heartbreak Warfare” that was creative, new and interactive. The video continues Mayer’s desire to include his audience as part of his process. Here is how the video works: Adobe’s new Flash-based Augmented Reality software works in conjunction with your computer’s camera. To watch the video unfold,…

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04 Dec John Mayer in ProRes 4444 with the Panasonic HPX-3700 (P2 Varicam)

We recently got to do a shoot with Adobe for John Mayer’s latest music video. Since it was to be a greenscreen shoot and placed into a pretty high-profile piece we decided to pull out all the stops. The timing worked out pretty well because it coincided with Apple releasing the nee ProRes 4444 codec which would allow us to do a 444 capture on the fly and then key directly in After Effects without super-heavy files. So, we lugged our 8-core Mac Pro with the Kona3 card down to LA and installed two 1.5TB Seagate Barracuda drives (RAID 0…

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