Studio B Films Tag

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18 Oct Studio B Films and iTutorGroup Wow the Crowd at TechCrunch Disrupt 2016

TechCrunch Disrupt 2016 made a big splash in the San Francisco Bay Area tech scene this September, with Studio B Film’s video being featured center stage. Not your typical trade show, the event boasts being “the world’s leading authority in debuting revolutionary startups, introducing game-changing technologies and discussing what’s top of mind for the tech industry’s key innovators.” Speakers at the event included Salesforce CEO Marc Benioff, venture capitalist Marc Andreessen, and Golden State Warriors’ Stephen Curry. Making a lasting impression among such prominent figures and exciting new technology can be a daunting challenge, which is why iTutorGroup turned to…

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17 Oct How to Get 70,000 Video Views in a Week: Informatica & Studio B Films Produce Video Social Media Buzz at DreamForce

Informatica, a leader in data management and optimization, wanted to get on Marc Benioff’s radar with a message about Salesforce’s new AI platform Einstein and the power of great data. The challenge, how to cut through the din being pushed through social channels at the start of DreamForce. With 5 days to deliver and a loose concept, Studio B Films produced this video spoof on the hit web comedy series, “Bad Lip Reading.” Sure, we took some liberties but, hey, the results were worth it…over 70,000 views during the week of the event! Watch the video here!  

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03 May Gap Inc. Wins Catalyst Award for Commitment to Equality

When Gap Inc. won the prestigious Catalyst Award for its commitment to equality, they summoned Studio B Films to help tell the story of their strong corporate culture. The request for a high-quality video to showcase their leading brand at the 2016 awards ceremony was met with enthusiasm. A tight delivery turnaround and an additional requirement from Catalyst to show hard data in graphics form, increased the need for efficiency and perfection. We used our design and animation expertise to help structure their data in a visually compelling and well designed form. Scheduling interviews for Senior Executives, along with CEO,…

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22 Jun Why Animated Characters Might Be the Best Storytellers

Sure cartoons may be primarily for kids, but don’t underestimate their informative strengths and appeal to more mature audiences. Studio B Films recently completed its first, full animated characters project with the National Kidney Foundation and Publicis Medicus. It features adorable, comical kidney cartoons explaining the importance of monitoring your kidney health via unashamed urination tests. The “Everybody Pees” video (posted above) has already acquired 260,000 views and counting. Granted much of this popularity is due to the national outreach of the foundation, but much of the video’s success can be attributed to its delightful animated subjects. Here are five…

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22 Jan Feeling the Joy of Our New 3-Axis Gimbal Stabilizer

  We have added a new tool to our visual storytelling tool kit — the Ronin 3-Axis Gimbal Stabilizer. And we’re loving it. The stabilizer became a phenomenon about a year ago at NAB. It’s a fantastic way to move the camera through space in ways that were previously impossible. Dan Williams, our in-house digital camera tech and rental manager, mastered the art of operating the Ronin in no time flat. Check out this demo reel we created to show off some of what it can do.  

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24 Jun Taking An Unconventional Approach: Creating Promotional Video For Pure Storage

Last month, Studio B Films finished producing our third collaboration with Pure Storage. They wanted to capture that same comedic approach which had made our previous work together so successful, but do it using a new and exciting idea. We needed to keep the energy of our past projects, all the while ensuring we promoted Pure Storage as a premium flash drive provider. After much exploration, we landed on a contemporary approach which tied in seamlessly with Pure Storage’s brand. Our main inspiration came from the ‘Autotune the News’ remix phenomenon currently spreading on Youtube. The viral “Ain’t Nobody Got…

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19 Jun Adobe Partners With Studio B Films To Launch Creative Cloud 2014 – Live From NY!

Adobe brought us in to make a stinger video to help kick-off the Creative Cloud 2014 event in New York. They had commissioned some incredible artists to contribute artwork that, when assembled into a mosaic, reveals the shape of their CC logo. This collaborative piece became a framework within which we showcased some of the killer new features in Creative Cloud. Inspired by the mosaic structure, our edit became a fast-paced, split-screen montage with glimpses of amazing art and artists doing great work. We finished the piece with an assembly of the final logo mosaic which transitions to an electrifying…

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14 Jan The Possibilities of Portrait Lighting – Guest Bloggers The Perez Brothers

Studio B works with lots of different gaffers to create various looks and moods. This post is the first in a series of blog collaborations where guest writers discuss various topics relevant to the video production industry. Lighting is one of the essential elements in creating a mood and helping tell the story. Cinematography is infinite in its possibilities… much more so than music or language. – Conrad Hall The above quote by Hall (cinematographer of Butch Cassidy and the Sundance Kid, American Beauty, etc.) helps to illustrate the collaborative decisions a cinematographer and gaffer must make when it comes…

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13 Jan Five Approaches to Creating Product Videos that Boost Online Sales

By Studio B Films Founder David Collier How do you increase your online product sales? Should your eCommerce strategy include videos? The answer is yes. Almost everyone selling goods are now selling them online, and a lot of manufacturers and retailers have figured out that product videos are a great way to show off what makes their products unique, beautiful, or particularly useful. And because Google loves video, product videos help to drive traffic to their web sites because they greatly help with SEO. There is a huge range of styles and approaches to producing these video. This blog discuss…

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11 Jan New Year’s Resolutions

Happy 2012 everyone! With the new year rolling around, we’re all brimming with New Year’s resolutions around here. Here’s a peek at the plans: David (Owner/CEO/DP): “My New Year’s resolutions are to sponsor and run a half marathon with the studio b team, create a company retreat, to get my kids to put the dishes in the dishwasher, and to take more creative risks.” Jane (Producer/Director): “My New Year’s resolution is to do yoga and meditate every day. Stress management all the way, baby!” Aaron (Creative Director / Post Sup.): “My New Year’s resolution is to make a piece of…

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