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24 Jun Taking An Unconventional Approach: Creating Promotional Video For Pure Storage

Last month, Studio B Films finished producing our third collaboration with Pure Storage. They wanted to capture that same comedic approach which had made our previous work together so successful, but do it using a new and exciting idea. We needed to keep the energy of our past projects, all the while ensuring we promoted Pure Storage as a premium flash drive provider. After much exploration, we landed on a contemporary approach which tied in seamlessly with Pure Storage’s brand. Our main inspiration came from the ‘Autotune the News’ remix phenomenon currently spreading on Youtube. The viral “Ain’t Nobody Got…

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28 Jan YouTube vs Vimeo: Which is Best for You?

Where to Host Your Videos Online When you need to host your videos online, there are two major choices: YouTube and Vimeo. Of course you’ve heard of YouTube- it’s by far the most massive video sharing network ever, with more than a billion unique hits per month– that’s 1/7th the population, or 14% of the entire world, every month. 4 billion hours of video are watched per month on YouTube- that’s nearly 5.5 million months, per month. Every single minute, 72 hours of video are uploaded to YouTube. It’s hard to even comprehend how much of a behemoth this Google-owned…

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09 Dec Should You Use YouTube for Marketing?

Of course you want to get ahead on search engines like Google, Yahoo, and Bing. But did you know that the world’s second largest search engine, behind the juggernaut Google, is none other than the Google-owned video sharing website, YouTube? If your company isn’t on the second biggest search engine, then you’re missing out on a lot of potential viewers- and a lot of potential business. If you’re marketing a product or service towards the general public, videos on YouTube will help you out. It makes sense to host your videos on the largest video search engine, because when your…

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13 Oct STUDIO B VIDEO FOR BERKELEY BIONICS GOES VIRAL

Studio B Films goes bionic! Our recent video for Berkeley Bionics’ product launch of ELegs has gone viral — reaching over 320,000 viewers on YouTube in five days. ELegs is a bionic exoskeleton for people paralyzed from the waste down, that when worn, gives them the power to stand and walk on their own. We are pleased as punch here at Studio B, not only to have been a part of introducing this revolutionary product to the world, but also to have successfully infiltrated the Internet with a hopeful and optimistic piece of news media. Wired Magazine, CNET, Current.com, and…

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25 Jun LeapFrog Launches YouTube-Style Campaign

There is an explosion of video on the web. The line between broadcast and online video is blurring as bandwidth rates increase and people increasingly turn to the web for news, social networking and entertainment. Not only is the amount of video on the web expanding daily, the quality is too. And as audiences spend more time (and money) online, the web is swiftly becoming the prime space for media advertising.   Michael Chanover, the Creative Director for Web/Online for the educational toy maker LeapFrog approached Studio B to create a series of innovative online videos showcasing their new product line for their website….

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