There’s an art to creating successful training and educational videos. You must simultaneously educate, engage and entertain your audience. Video is a powerful medium for explaining concepts, capturing attention and igniting the imagination, and Studio B works closely with our clients to discover the right approach for their particular topic.
Our training video production has spanned the gamut, from a web series designed for entrepreneurs, to retail training videos for The Gap, to comedic safety videos for Sephora.
Our Berkeley zip code also requires producing instructional yoga videos for our neighbors, of which we’ve done several. Some of those small yoga and fitness companies have become national brands, including The Dailey Method.
We’ve all seen training and safety videos, they’re often dull and don’t keep our interest. But this doesn’t have to be the case.
Training videos are crucial internal tools to push your team to being the best they can be well informed about products and processes that allow them to learn and grow. Sephora, a San Francisco Bay Area based cosmetics company, has a huge team of “cast members” (sales associates) some of whom are completely new to the retail industry and the Sephora protocol.
Training for companies like Sephora is vital so that the Sephora experience is seen consistently across its global stores. Here at Studio B we aim to make training videos, engaging, informative, and sometimes just a little bit fun. Partnering with the Sephora team, we created several training videos. The key to a successful training video is to know your audience and how to engage them. Take a look at some of our samples.